To whom this may concern,                                                              21 March 2024

I have the pleasure of working closely with Donna Pelser at Pro-Connect within the

building and construction industry for the last four years, and I am consistently

impressed by her exceptional sales and marketing skills.

She possesses a unique ability to bridge the gap between technical knowledge and

client engagement, making them an invaluable asset to any project.

Donna has an innate understanding of market dynamics within the construction

industry. Her strategic vision allows her to identify emerging trends, anticipate client

needs and position our products effectively. Whether it's Residential, Commercial,

Hospitality or Homeowner projects, Donna knows how to tailor marketing efforts to

resonate with the target audience.

The ability to build strong client relationships is the core of Donna's approach. She

excels at nurturing leads, understanding the client's needs, and proposing tailored

solutions. Her ability to communicate complex technical details in a relatable

manner sets her apart. 

The clients appreciate her level of efficiency, transparency,

and commitment levels to delivering results.

Donna seamlessly collaborates with cross-functional teams. When it comes to

closing deals, Donna is a force to be reckoned with. Her negotiation skills are finely

tuned, allowing her to secure favorable projects while maintaining positive client

relationships. 

Her understanding the delicate balance between pricing, value, and long-term partnerships is unique.

She is results driven, ambitious and sets targets for herself and consistently looks to

exceed them. Her data-driven mindset ensures that lead conversion rates, project

wins, or revenue growth delivers.

Her hands-on involvement is what truly sets Donna apart. She doesn't just strategize

from the sidelines; she rolls up her sleeves and actively engages in the project

execution. Whether it's conducting site visits, collaborating with architects, or

participating in product demonstrations, Donna is fully invested in every aspect of

the process.

Donna has an exceptional ability to connect with professionals at all levels. Whether

it's networking events, industry conferences, or one-on-one interactions, she builds

meaningful relationships. Her genuine interest in understanding others 'perspectives

fosters trust and collaboration.

ln summary Donna is a dynamic professional who combines technical expertise

with a keen business acumen. Her contribution to my team significantly impacts our

company's success, and I wholeheartedly recommend her for any sales and

marketing role in the building and construction industry.

Should you require any further feedback please do not hesitate to contact me.

Kind Regards,

Charlene Soupen

Sales and Marketing Manager

INFRASET

Contact Number:  073 755 4883